Alpine Capital arrived at our doorstep as a new company with the intention of building a website. We gazed upon an existing logo design, colour palette and limited visual language. Their company faced a competitive disadvantage with a visual language similar to all other financial institutions - visuals filled with snow-capped mountains. We wanted to elevate and strengthen their brand with a new approach that invited the essence of freedom, boldness, comfort and sophistication, built from Alpine Capital’s existing corporate purpose: Borderless. Modern. Direct.
Through carefully crafted custom illustrations and subtle animation, depicting scenes of luxury, travel and mountain landscapes, we moulded a visual language unique to Alpine Capital. This language was then used to craft a website design that grasps viewers' attention as well as various collateral elements such as proposals, infographics and social media graphics.
Brand Statement
