Project Details

Destini

Destini is the reimagined identity of Club Travel Corporate, a leading South African corporate travel management company, repositioned to reflect a new era of ownership and a more progressive travel experience.

Industry:
Corporate Travel Management
Solutions we delivered:
Rebrand, Brand Naming, Brand Identity, CI Guide, Website Design and Development, Marketing and Social media content.
Topics:
Branding
Animation
Web Development
Social Media Designs
Brand Identity
Overview
Brief

Club Travel Corporate is South Africa's Leading Corporate Travel Management Company. With new ownership by Alitheia IDF (AIF) a women-led businesses in partnership with Travelstart, it was decided to create a fresh start for this well known corporate travel brand in South Africa. The brand purpose – ‘One touch, fair travel’ inspired the entire new brand creation that included the new name Destini which resonate with women in the corporate world.

As avid travellers we all have to step out of our comfort zone when traveling, so we automatically put on an invisible bubble to protect us for what lies ahead. Some call this their “travel aura”, we called it “your dash Bubble”. The idea of a dash bubble enabled us to create a highly conceptual and refreshing brand for Destini, setting them up for a futuristic travel experience.

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Brand Statement

AT DESTINI, there is only one thing we love more than going places, it’s to see the smile of our clients when things go smoothly, and they can rest assured we stand by their side as we take care of their business travels away from home.
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