Industry:
Sports and Entertainment
Solutions we delivered:
Name Generation, Brand Strategy, Creative Big Idea, Visual Language
Topics:
Branding
Logo Design
Brand Strategy
Jakelskloof Links is a new Golf Estate development, nestled in the picturesque Schoemanskloof mountains in South Africa. The location was strategically chosen for a perfect weekend getaway while enjoying a relaxing round of Golf in the mountainside amongst foxes roaming the fields.
Naming the Brand, Jakelskloof Links felt befitting as “Jakels” was the owners' nickname at school and means Fox in Afrikaans. Tracing and linking lines from a fox’s face inspired the logo-icon. We managed to create the perfect Link between Golf and nature for our client.
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Brand Statement
The beauty of Schoemanskloof mountains allowed us the confidence to ensure that Every round of Golf awaits a journey. “All of a sudden we have a brand and everyone is noticing us” – Jaco Potgieter – Owner
