Industry:
Sustainable Finance
Solutions we delivered:
Brand Strategy, Brand refresh. Creative big idea. Visual language. Design expression and Applications.
Topics:
Branding
Logo Design
Visual Language
Design expression and Applications
Brand Strategy
We assisted Rabia Transitions to uniquely position themselves, as technical partners in a financial eco-system that fosters a just and dignified transition to low emission and climate resilient development.
Tusk visually created meaning for Rabia with graphic seedpod mandalas that symbolise collective growth and leaves that foster the eco justice for collective prosperity. Together they formed a creative big idea of ‘socioecoharmony’. This inspired the new logo and visual language system. A comprehensive message framework was created that enabled Rabia to speak with one voice. The refreshed identity created a stronger and more defined Rabia Transitions.
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Brand Statement
Rabia reimagine a financial eco-system that fosters a resilient and dignified transition.
